Development | Strategy | Application
Branding and Logo Design in Jackson MS
Designing a logo and brand identity for your business is no simple task, and entails much more than just logo design. The process involves taking an in-depth look at the core values of your business, and defining how you want to be perceived by your customers.
Of all the elements constantly working to develop and strengthen your brand, brand identity is your front-line warrior. Your customer is going to respond to your identity before there has been any personal interaction with your business. It is the foundation, the resounding message and visual representation of your brand. It is the opportunity to distinguish yourself from your competition.
Brand Identity And Creative Services
- company name and tagline conception
- logo design, style guides and color schemes
- typography, business card and stationary design
- pitch decks and investor resources
- custom quote and invoice design
- custom decals, graphics, and signage.
The Barndance Creative Logo Design Process
Your logo is the single most powerful symbol of your brand. At Barndance Creative, the design process starts by understanding the internal aspects of your organization — what makes it tick, where it’s been, and where it’s heading. Then it’s time to put pen to paper, and transform everything we discover into a unique combination of form, color, and typography. The end result is a distinct, identifying logo mark that not only communicates your brand message, but also resonates with your audience.
1. Creative Brief
The logo design process begins with a face-to-face meeting or conference call, giving you the opportunity to express what you envision for your new logo. This discussion is intended to gauge your preferences and expectations - allowing me to fully understand what you are looking for out of a logo.
2. Competitor Research
In order to develop a timeless logo design, detailed research of the market and competition is paramount. The goal is to make your business stand out from all others. For that to happen, we need to be aware of relevant competition and how they position themselves within the market
3. Concept Creation
This is where the magic happens. At this stage, all the data and research we gather is carefully analyzed and developed into a visual art form. What begins as a hand-sketched concept, is then transformed into a digital format during production stage.
4. Logo Production
After the logo design concept is approved, production will begin. Logo production is an extensive process of creation, revision and communication to achieve the desired final results.
5. Logo Delivery
At the end of the logo design process, your business will have a unique logo that communicates a clear message cohesive with your company’s goals, values and strengths. It will be relevant to your business for years to come.
Jackson MS Branding and Brand Development
Prepare for the journey ahead.
Credibility. Clarity. Confidence. Consistency. Your message should be anchored to and drawn from each of these factors. A successful brand combines all of the elements that make up your visual identity with a clear message designed to tell your story. It is a promise to your customer that establishes what they can expect from your company and the products or services you offer. Barndance Creative offers solutions to aide in establishing and maintaining your brand by delivering your message consistently across all media and within your organization.